Cloudy with a Change of Meatballs
Super Bowl Ads: Get Out the 3-D Glasses
Yes, it's a historic moment for television, sports fans. Putting the III in Super Bowl XLIII, the very first commercial going into halftime will also be the first 3-D commercial in bowl history.
3D films have been around for decades but the technology has moved far beyond the wonky green and red lens glasses of the 1970s.
SoBe Super Bowl 2009 3D Commercial
Pepsi's SoBe together with DreamWorks is part of the 3D Super Bowl Commercial Blitz coming Sunday.